INDIA, LET’S GET TO WORK
Role: Art Director
For Indeed’s launch in India, we sought create an inclusive rallying cry for the new generation of workers. This group has inherited an India that is booming economically, and has transformed significantly as a culture. The spot features a diverse range of job-seekers coming from every corner, class, ethnicity, age, and gender of India, breaking archaic taboos together. The spot concludes with the line “Let’s get to work”, urging jobseekers to forget the old and take advantage of the unprecedented opportunity that is upon them, both culturally and economically.