Polar - Chase Your Destiny
Role: Art Director
Competing against Garmin and Fitbit, Polar is a Finnish fitness tracker brand that had never created campaigns specifically for the American market. We grabbed attention in this crowded space by making the following video. It brands Polar devices as wearables for athletes who truly fight to be their best and don't just count their daily steps.
I was responsible for creating the storyboard, shot list, visual direction, and location scouting for this spot.
This campaign is on going. Web Site, Print and Digital work coming soon.