Jacob Ireland
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VERIZON UNMISSABLE MOMENT

To promote Verizon's partnership with the NFL, we gave football fans, for the first time ever, the chance to own a piece of turf from an NFL field. And not just any field, the field where Super Bowl XLVII was played on. All you had to do was predict where on the field the game-deciding moment would happen. If our panel of football experts picked your spot, you were entered to win the piece of Super Bowl history. The experience ran across FB and mobile devices.  

 

Unmissable Moment
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Client: Verizon & The NFL
Role: Designer / UI

To promote Verizon's partnership with the NFL, we gave football fans, for the first time ever, the chance to own a piece of turf from an NFL field. And not just any field, the field where Super Bowl XLVII was played on. All you had to do was predict where on the field the game-deciding moment would happen. If our panel of football experts picked your spot, you were entered to win the piece of Super Bowl history. The experience ran across FB and mobile devices.  

 
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Our panel of football experts consisted of Marshall Faulk, Drew Brees, and Jay Glazer who also actively tweeted during the game about what moments they felt were in the running.

 
 
 

The play our judges picked was Jacoby Jones' 108-yard kickoff return to start the second half.