Jacob Ireland
Thumb.jpg

Yellow Tail Beer

Down in Australia, most folks live a few short miles to the beach. Sunshine is the year-round forecast. And flip-flops are considered formal footwear. So just think, how could the Aussies ever be bitter? 


Yellow Tail Beer
Client: Yellow Tail
Role: Art Director | Designer 

Down in Australia, most folks live a few short miles to the beach. Sunshine is the year-round forecast. And flip-flops are considered formal footwear. So just think, how could the Aussies ever be bitter? This inspired Yellow Tail to brew a new craft beer without the bitter taste. And gave us inspiration for its new advertising launch.