CONVERSE AR-1 PRO
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Client: Converse
Role: Art Director / Concept & Development

For the release of Pro Skater Alexis Sablone’s pro model shoe Converse wanted to create a video that celebrated the obsessive detail and work she put into designing her creation. Director Colin Read and myself came up with the idea of showcasing Alexis’ journey through a constant pull back effect starting with the idea in her mind and ending with the shoe in full use.