LINCOLN SOCIAL
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Client: Lincoln
Role: Art Director

In 2023 I oversaw all design and creative direction for Lincoln’s social channels with a focus on Instagram and TikTok. Each month we curated and created new content for a steady stream of posts that consistently boosted Lincoln’s overall engagement over the time I was there. The work here showcases our quarterly photo/video shoots dedicated to filling our library of original assets. Partnering with various photographers and content creators allowed us to tap into their followings and present fresh and new styles throughout the year. Here we teamed up with the multi talented Morgan Oliver.

*There’s so much more of this that has not been posted yet.

When Matthew McConaughey posted a new video musing on the importance of road trips users on TikTok and Instagram wasted no time using it under their own unique edits. Spotting this trend in it’s infancy we knew Lincoln with it’s strong connection to Matthew had to jump in with a video of our own. Having access to McConaughey’s previous work with Lincoln allowed us to recut a unique video that featured the man himself along side our footage of the latest vehicles.