Jacob Ireland
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YELLOW TAIL BEER

Down in Australia, most folks live a few short miles to the beach. Sunshine is the year-round forecast. And flip-flops are considered formal footwear. So just think, how could the Aussies ever be bitter? 

 

YELLOW
TAIL BEER

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Client: Yellow Tail
Role: Art Director | Designer

Down in Australia, most folks live a few short miles to the beach. Sunshine is the year-round forecast. And flip-flops are considered formal footwear. So just think, how could the Aussies ever be bitter? This inspired Yellow Tail to brew a new craft beer without the bitter taste. And gave us inspiration for its new launch campaign.