Role: Art Director
Competing against Garmin and Fitbit, Polar is a Finnish fitness tracker brand that had never created campaigns specifically for the American market. We grabbed attention in this crowded space by challenging athletes to reach their next level. Video & Print made use of motivational language and intense imagery while our website redesign focused on the product. Branding Polar devices as wearables for athletes who truly fight to be their best and don't just count their daily steps.